This post originally appeared on The Co-Op, a blog of young(ish) writers of varying ideological and political perspectives.
On Thursday I went along to a panel discussion for Gavin Ellis’ new book, Complacent Nation, also with Toby Manhire and Mihirangi Forbes. The book is about the role of media, journalism, and politics in eroding our ability to seek information about what our government is doing. Part of the book and the talk centred on the concept of “the right to know”. Ellis argues that every citizen has the right to know the important information that we need in order to function as a citizen of our society, yet increasingly our media is saturated with celebrity gossip and trivia.
On Thursday I went along to a panel discussion for Gavin Ellis’ new book, Complacent Nation, also with Toby Manhire and Mihirangi Forbes. The book is about the role of media, journalism, and politics in eroding our ability to seek information about what our government is doing. Part of the book and the talk centred on the concept of “the right to know”. Ellis argues that every citizen has the right to know the important information that we need in order to function as a citizen of our society, yet increasingly our media is saturated with celebrity gossip and trivia.
It often feels like everyone is decrying the decline of
journalism, with the rise of clickbait
and low-quality news. In fact, a very recent analysis found that almost half of the New Zealand Herald’s
online articles were syndicated, most commonly from the Associated Press (which
is probably okay) and the Daily Mail (maybe less so). Part of this is blamed on
what Ellis calls “technology” - analytics-driven newsrooms that craft articles
and change headlines based on what is or isn’t producing clicks. With
clicks and impressions of advertisements responsible for the majority of digital
revenue for news agencies, it stands to reason that managers are seeking
efficiency – getting the most clicks for the least amount of work. I don’t
blame this on technology, just economics. Maybe the technology is enabling the
economics to be applied faster, almost in real-time, but it’s still the underlying economics that are causing the shift from “real” news to
“junk” news.
When it comes to economic theory, the managers can easily
argue that the shift is market-driven. Clickbait
only exists because it is so effective at attracting the attention of readers/viewers,
and “junk” news is only disseminated because it is consumed so vociferously.
This is the other side of the right to
know – what we want to know, that
frustrates intellectuals because we can only consume
so much information and our insatiable appetite for “junk” news gets in the way
of “important” news. When the public is more interested in the Real Housewives
of Auckland than the water contamination scandal in Havelock North, it can be argued that the public checks and balances of the democratic system may be compromised.
Everyone needs someone to blame; journalists blame their editors and managers, managers blame
their capitalistic overlords, ivory tower academics blame the government, the
government blames the apathetic public, Grammarly
gets grumpy at me for using too many run-on sentences, and the public writes
angry tweets at the journalists, and we’re left
with a chicken and egg situation. The right to know as envisioned by Gavin
Ellis only works when the public knows what it is that they’re supposed to know in order to
keep democracy accountable. But what the
public knows is so strongly driven by the information that they’re fed, that it’s difficult to know where the problem comes from. Do the choices made in media reporting cause poor
civics understanding, or does poor civics understanding drive the media into
making those choices? As is often the case, it’s probably both.
For those that believe that something needs to be done about the New Zealand journalism and
reporting, one good proposal comes from the Coalition for Better Broadcasting.
Their ten point plan essentially boils down to levying commercial broadcasters
and internet service providers to fund
public service broadcasting and media. A 1% levy
would raise about $60 million a year to go towards investigative journalism,
documentaries, political debates, arts and science programmes, and regional
news and current affairs, without the commercial pressures that promote reality
TV. They argue that producing poor quality media is like polluting a river, and
that maybe we should move to a “polluter-pays” model. It’s hard to argue
against (unless you happen to be a commercial broadcaster or ISP).
Of course, there have
been other shifts that have contributed to our current journalism landscape
too. A significant portion of the talk centred on the Official Information Act, and
how it has both opened up the public sector to scrutiny but also been used to
obfuscate efforts to get information. The “no surprises” rule between public agencies and ministers has meant that
the ministers are almost always informed when OIAs come in, and political
considerations become a factor in when and how to release information (or not).
Mihirangi Forbes also talked at length the difficulties of working in small New
Zealand, where the two degrees of separation (especially in the Maori
community) that works so well for the telecommunication company’s marketing
campaign means that it’s difficult to conduct crucial but relationship-destroying
investigative journalism without burning a lot of leads.
The pace of technological
change will continue to impact many industries - it remains to be seen
which industries will be willing to
change fast enough and which will try to cling onto the old ways for too long.
It’s not just the journalists that have to make this decision; it comes down to
the editors and commercial managers who will have to make those decisions. An
engineer in Kodak’s research and development group was the first group to create a digital camera – it was the
managers who refused to sell it because they feared it would cannibalise sales
of traditional film. We’re seeing
competing interests between the public’s right to know, the journalists’ desire
to report, and the capitalistic pressures of their bosses, morphing the
journalism industry into something that perhaps cannot fit anyone’s ideals. Toby Manhire’s quip that there is a
burgeoning industry for future of journalism panels hits a little too close to
the truth.